The CO2 Coaching Model – not just for business coaches


The CO2 Coaching Model is more than a business coaching model, it is a model designed to help business owners lead their company and better service their customers. Business leaders and managers need to understand that there is more to running a business than looking at the numbers and the bottom line. Business is about how emotionally intelligent you are to lead a business through change, manage your operations and service customers.

The core of your business is it’s organizational operations (O2). The operations are there to service your customers (C) and ensure they are happy. Refer to the image below. You can see that the O2 – organizational operations, is on a vertical axis that rotates inside the C – your target customers. Since operations is the core of your business when it is running smoothly and efficiently it is well aligned with your customers and spins on it’s axis without resistance.

not just for business coaches

not just for business coaches

However, if your operations are not properly aligned, perhaps because your target market has shifted, then your operations will slow down because the axis is no longer aligned with customers expectations. When this happens your business begins to produce ‘operational waste’ and your customers start to dwindle. You need to realign your business so that it is back in tune with your customers.