31 Jul, 2015 By admin
Why Google Business Pages?

How we search the web for products and services is continuously changing, changing to the point where we need to rethink and revisit where and how we spend our time developing ways for our customers to find us and connect with us. One of these evolving changes is with Google and their business profiles.

See our example by selecting the image here:

Trigve Google Business Profile
Sample of a Google business profile

 

 

 

 

 

Think about how you look for a restaurant in your area. Whether you are on your mobile, tablet or desktop pc, chances are you will “Google it”. Once you do this, where does your eye go to first? Most likely, the image on the right, with the hours of operation, website, phone number, menu, etc. in most cases you won’t even visit their website, you will click on their contact info and make reservations accordingly. The map is already there in front of you, so you don’t even have to call them and ask for directions.

But wait. Not all businesses are listed that way. Why not? It is because they have not taken the time to set up a Google Business Page for this to happen. A Google business page, like the one you see in the image here, is FREE. Simply fill out a profile, verify the business and presto, you have a page that shows up  during a search.

This is different than the paid ads that are listed at the top. Businesses pay to be listed first, but do not have to pay anything to have their profile up. You can also view the businesses entire profile by choosing the appropriate link on the page.

Why is this so significant? Because the business website you have today or are looking to develop is becoming somewhat of an after thought when it comes to search optimization. Your Google profile is now becoming an extremely important part of your business marketing.

 

28 Jul, 2015 By admin
Keep it Simple – We’ve all heard this before

 

“Keep it Simple” they say. 

That’s easy for them to say, they don’t understand the roller coaster ride of entrepreneurship or at least they have never experienced it first hand. But then again, why can’t we as entrepreneurs “keep it simple”?

How many of you actually have a written plan and are executing to that plan today? What are your top 3 goals for today? How do they help you achieve your plan? If you didn’t have an answer to the first two questions then the last one would have been moot.

Let me keep this post simple and pointed:

1. Have a plan.

2. Know and review your plan daily.

3. Set realistic goals to achieve your plan.

4. Measure your performance against the plan to ensure you are meeting your goals.

5. Have daily tasks and prioritize these tasks.

6. If you can’t measure it, you can’t manage it – know your numbers and manage them, from sales to finance.

7. Know when to say “no”.

8. Define your target market, and go after it. Avoid distractions from sales that are not in your focused market – they will suck the life out of you.

9. Referrals – get some.

10. If this doesn’t seem simple to you, seek advice, hire a business coach and/or someone to take on this task on your behalf.

Take the time now to do this, start with the basics then add to it. Keep it simple and know when to seek help, don’t be too proud. This list can be made easy for you to complete through the help of an experienced individual.