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CRM: Customer Relationship Management Wikipedia, the free encyclopedia defines it as: “Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.” (source: https://en.wikipedia.org/wiki/Customer_relationship_management) Every week that passes I find myself asking: “How is it that smart, successful business people do not know about CRM?” After which I remind myself that not everyone has been enveloped … Continue reading “CRM – What is it?”